Next cohort starts: July 15

Because of the program...

I got unlimited access to users for deep user research when, before, nobody would let them near any users or customers.

Searching in book (with magnifying glass)
Chess piece with road map

Halfway through the program...

I started being called to run executive-level visioning workshops, with the execs excited to adopt a UX perspective on the organization’s strategy.

After graduating the program...

I'm now regularly collaborating with Product Managers who never used to give me the time of day, let alone give UX any consideration.

 Man pushing knight chess piece.

What if you could convince your toughest stakeholders that your work will drive innovation?

We know you feel like you’ve tried everything to get buy-in from stakeholders. You’ve sought out every technique for persuading them to see the power of UX as you do.

You’ve skimmed hundreds of articles.

You’ve listened to dozens of podcasts.

You’ve watched the leadership conference presentations.

You’ve read so many books.

You’ve done your best to solve your complete puzzle by pulling all the pieces together. It’s hard. Especially when every suggestion still leaves you with an incomplete picture. And when you don’t have the right support to bring the picture into focus.

This means that you're standing still no matter how much action you take. For an action-taker like you, that feeling of stalling out is so defeating. It’s exhausting.

We get it. We’ve been there.

We also know how to get through it. And we know how to get you through it.

It's time to begin your real career...

Our job as UX Leaders isn't to deliver design.

Our job is to influence decisions.

Overcome objections from stakeholders who are resistant to UX.

Win over the hardest of the hard-to-convince stakeholders in your organization. Get teams to adopt a user-centered approach. Wake up excited about your UX work.

To sell the toughest of stakeholders on the value of UX research and design, you have to persuade them that UX design is not a “make it pretty” afterthought but rather a core part of every product and service.

Guide your stakeholders to make intelligent choices that lead to real change.

You’ll make solid contributions to your organization’s product roadmap based on what users genuinely need and want.

Stakeholders see your best work as essential to the product’s success.

You'll work with stakeholders who appreciate your great UX work and who understand the value you contribute to their efforts.

Influence strategic business decisions with your UX research results.

Your senior executives will champion even more research because they now see how the entire organization benefits from it.

Next cohort starts: July 15

The 8 Pillars of Stakeholder Influence

Every UX leader reaches a point where their work needs to shift. Creating great designs and conducting meaningful UX research isn’t enough. They must overcome the pressures of the organization and, most importantly, they need the help of key stakeholders to make that happen.

UX is a team sport. You need support and buy-in from your partners in product management and development. However, that support won’t come by itself.

We’ve spent the last two decades studying how successful UX leaders get their peers to make UX a top priority. We’ve collected the techniques and perspectives that give these UX leaders an advantage in their organization.

We’ve packaged these up into eight important themes. We call them…

Wins from 8 Pillars of Stakeholder Influence

Become the UX leader your org is seeking.

You’re no longer asking for permission. You are influencing positive change throughout your organization with the backing and support of your team.

Establish UX outcomes & visions.

You and your stakeholders are finally on the same page. You have conversations, not disagreements around which efforts will best improve your products and services.

Build strong connection skills.

You no longer feel like you’re selling the team on the importance of UX. You’re having meaningful conversations that influence product ideas and create natural buy-in for your initiatives.

Navigate product & development politics.

You no longer feel like you’re fighting your organization. You’ve uncovered common ground and you and other team leads have identified opportunities where you can work together.

Explore the dynamics of organizational power and influence.

Others in your organization see UX as a powerful positive force. They’re requesting the influence and expertise of UX on their projects and teams.

Identifying persuasive UX metrics.

You’re connected to your organization’s most essential objectives and you’ve demonstrated how UX achieves those key business objectives.

Growing a practice of servant leadership.

Others in the organization come to you and see you as their champion. Not only highlighting you as a leader but also championing your agendas and priorities.

Pinpoint user needs through strong UX research.

You’ve created a solid base of evidence that strengthens the importance of your initiatives. Others now come to you and see research as a way to strengthen their initiatives too.

As you master the skills, tools, and mindsets of each pillar, you’ll immediately feel as if you’ve been released from the restraints that have been holding you back. You’ll see results right away because your ideas and suggestions won’t get the pushback they have in the past.

Instead, you’ll become empowered to push for even bigger and better things. Most importantly, your contributions will be appreciated and encouraged. You’ll finally have the support you need.

Describe a picture

  J.D., A Senior Digital UX Leader in a B2C Software:

I picked up invaluable tips for reframing my mindset when collaborating with my partners. I discovered whom to influence and measure my impact and outcomes.

Describe a picture

  S.P., UX Designer and Researcher in Insurance Solutions:

This program gave me the tools and advice I need to be a better listener, ask better questions in meetings, and get better results in conversations with my stakeholders.

Our How to Win Stakeholders & Influence Decisions Program

We want you to get the support you need to attain a new level in your UX career.

That’s why we invite you to enroll in our brand new How to Win Stakeholders & Influence Decisions program.

This 16-week program has everything you need to master each of the 8 Pillars of Stakeholder Influence. Attain a new set of tools, skills, and mindset from program creators Leslie Jensen-Inman and Jared Spool to propel your career in a whole new (and much more fun) direction.

Time Commitment and Program Schedule

Commit 2-3 hours per week to see real change.

We hold a new program start date every month. Once you start the program, you’ll gain access to our private online learning space hosted in our Leaders of Awesomness community.

Then every two weeks, for the 16-weeks of the program, Leslie and Jared will introduce you to a brand new pillar of stakeholder influence. They’ll share the techniques, tips, and methods that will expand your current skill set and put you on a path to success.

You’ll join weekly live lab sessions every Wednesday for direct mentorship and guidance. For the first four weeks of the program, you can join a live lab session on Wednesdays at 11am ET (15.00 GMT) or at 7pm ET (23.00 GMT). For the remaining twelve weeks, you can join the live lab sessions on Wednesday 1pm ET (17.00 GMT) or 7pm ET (23.00 GMT).

Each live lab session is recorded, so you can catch up by watching the recording if you miss it. We usually have the recordings posted within 24 hours. If you have questions, you can put them in the discussion area in our community space.

Each week, there’s also a video about the topic to watch at your convenience and some homework to prepare for the labs. The videos are usually about 45 minutes long, and the homework can take 20 - 40 minutes.

Overall you’ll expect to spend about 2 to 3 hours a week on this program. That’s a 1 hour live lab session every week, a 1 hour video every other week, and ½ hour of intentional practice/homework every week.

Your investment in lifetime skills will forever change the trajectory of your UX career.

We’re quite serious when we say this. What you learn in this program will be skills, tools, and mindsets that you’ll use every day for the lifetime of your UX career. We’ve seen UX professionals take these techniques and successfully make a case for…

Next cohort starts: July 15

Describe a picture

  C.M., Senior UX Designer in Digital Media Software:

This program transformed my discussions with my team. I now stop negative assumptions and see the full picture of what my team is working on. Allowing for better connections and support.

Describe a picture

  J.C., UX Design Manager at a B2C Home service:

This program taught me that success is a result of the positive change you make in the world. The focus on servant leadership and the actionable pillars helped me to practice climbing a ladder to achieve real-life wins.

Jared Spool & Dr. Leslie Jensen-Inman guide you.

Everything you learn in this 16-week program comes directly from Leslie and Jared's experience. They’ve been working for decades across industries, discovering the best practices of successful UX leaders.

Leslie and Jared joined forces in 2012. Since then, they have worked with top UX leaders at organizations like IBM, NASA, GE, Fidelity Investments, GM, Exxon Mobil, Dolby, and Adobe.

Leslie’s deep knowledge of leadership and human relationships is mind-bogglingly astute. You’ll ask yourself, “how does she know my stakeholders are exactly like that?”

Dr. Leslie Jensen-Inman and Jared Spool
Dr. Leslie Jensen-Inman and Jared Spool

You’ll love Jared’s always-relevant stories and his ability to demonstrate every point with a simple, concrete example. He’s done this work for a long time and will share every corner of his knowledge and experience with you.

Most importantly, you’ll love how much more confident you’ll feel each week as you take in and start to use what you learn. Leslie and Jared have poured their experience-informed wisdom into this program. They’ve listened to what you’ve been struggling with. So don’t pass up this opportunity to learn everything you can.

Next cohort starts: July 15

Do you have your sights on changing UX in your organization?

The change begins with you.

Think about your future.

Does that get you excited?

Then you’re ready. You’re ready to get the right skillset, the right toolset, and the right mindset to positively impact this world. You’ll have the power to make a difference. You’ll love the work you do every day. You’ll be energized and excited about the problems you’re solving.

And we'll be there, right beside you. They will support you all the way. With the knowledge and expertise they’ve acquired over decades, they know what works for the most successful UX leaders. With their help, you’ll join that select group of outstanding professionals.

This can be your reality. And it starts today with one simple step. Enroll in the program.

Enrolling solo? Use the Individual button.

Do you have two or more people from your organization enrolling in the program? Use the Team button.

That’s it. That’s all you have to do to get 16 weeks of support. That’s all you have to do to get on the path to changing the trajectory of your UX career.

We guarantee your satisfaction 100%

As in, your money back. Seriously.

These techniques work. We’ve seen them work with UX leaders all around the world.

We want you to succeed. We want you to feel 100% confident that you’ll know how to align your UX capabilities with key business objectives. Even your toughest stakeholders — the ones constantly blocking UX progress — will find it difficult to argue with solid ideas that support their own priorities.

That’s why we offer this guarantee. There’s no risk here. Sign up, and you’ll see why we’re so confident about the 8 Pillars.

Your next step to winning stakeholders & influencing decisions…

Enroll as a Solo UX Leader

If you’re a UX leader or someone ready to jump into UX leadership, this program is for you. You’ll get the full mentorship and coaching you need to grow your responsibility and influence in your organization.

You can pay $899/month for 4 months.

Or you can save $899 with a one-time payment of $2,697.

Enroll as a Team of 2 or More (save per person)

When members of your UX team learn these skills and techniques together, the entire team becomes a more effective force to be reckoned with.

We offer a price for anyone registering for more than just themselves to the program.

Two team members are still a team, so any team of 2 or more people can register at the discounted team member price.

Each of you can enroll for $799/month for 4 months.

Or you can save $799 when you pay a one-time payment of $2,397.